I believe in the importance of putting pet to paper, and wireframing. Blocking out information allows me to cut to the meat of the design and concentrate on how to convey the purpose of content. I strongly believe that content strategy and design should go hand in hand, and love presenting to a client designs that have purpose.
Below is an example below is a breakdown of the skinned wireframe for a client, so they can fully understand that design decisions aren't just made with visuals in mind, but also with the principals and selling points of their business.
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